About

I’m Nikki – a design leader with 20+ years of experience driving creative vision and delivering impactful digital products. I have a knack for connecting customer insights with business goals and influencing organizational change.

I've worked for big brands – like Blue Cross NC, First Citizens Bank, Ford, and General Motors – as well as small businesses and startups, from agency settings to internal teams and even a team of one.

No matter the size or type of business, one thing remains the same: customer experience is at the core of everything I do.

My husband Chad and I have been married for over 20 years and have two children. I enjoy hiking, camping, live concerts, and stand-up comedy. My drink of choice is coffee with cream by day or a coffee-infused porter by night.

“Nikki asked excellent questions to get to the heart of how we wanted to see ourselves in print and web. Quite frankly, she ‘got us’ from day one.”

– Angela F., Web Manager

My experience

Leadership

Brené Brown says "a leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential." I've been a manager for a few years, but I've been a leader from the beginning.

Strategy

It takes more than good design to create a great customer experience. Solving problems alongside business, IT, research and analytics partners ensures we're creating experiences that are achievable and bring real business value.

UX design

When I worked at a start-up, I recognized an opportunity to improve the order confirmations sent to our customers and took the initiative to fix it. I've been passionate about creating great holistic customer experiences ever since.

Visual design

Good visual design draws people in; good UX keeps them coming back. You can't have one without the other. I started my career in print graphic design and, as a design generalist, visual details remain at the forefront of everything I do.

Marketing

With a background in retail advertising and experience in e-commerce and B2C marketing, I understand brand creative, brand messaging, and providing end-to-end experiences that customers want to return to.

Content

I spent part of my career as a copyeditor for corporate B2B projects where I maintained style guides and influenced messaging. I understand the importance of content heirarchy and how it impacts the user experience.