Rosenberry Rooms Brand Identity

Role: Creative direction, design

Challenge

Rosenberry Rooms already had a great logo, but the heavy use of gray and blue throughout their website did not match the whimsical high-end boutique feel that the owner envisioned.

A fresh color palette and updates to the website and blog would give the brand a more modern, whimsical appeal.

Brand Color Palette

Building from the green logo, I chose a range of colors that are fresh, modern and playful.

Patterns

Tagline

We wanted a memorable tagline that quickly captured the brand’s whimsy and large selection of upscale children’s furnishings. After a few brainstorming sessions we decided on two simple words: “Furnishing imagination.” This said it all and allowed for complimentary content and storytelling.

Website

The website was updated with the fresh new color palette.

blog

Very Rosenberry, the design and style blog of e-commerce site Rosenberry Rooms, needed an update to better coordinate with the Rosenberry Rooms brand.