Rosenberry Rooms Brand Identity

Role: Creative direction, design

 

Challenge

Rosenberry Rooms already had a great logo, but the heavy use of gray and blue throughout their website did not match the whimsical high-end boutique feel that the owner envisioned.

 
 
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A fresh color palette and updates to the website and blog would give the brand a more modern, whimsical appeal.

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Brand Color Palette

Building from the green logo, I chose a range of colors that are fresh, modern and playful.

 

Patterns

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Tagline

We wanted a memorable tagline that quickly captured the brand’s whimsy and large selection of upscale children’s furnishings. After a few brainstorming sessions we decided on two simple words: “Furnishing imagination.” This said it all and allowed for complimentary content and storytelling.

 
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Website

The website was updated with the fresh new color palette.

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blog

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Very Rosenberry, the design and style blog of e-commerce site Rosenberry Rooms, needed an update to better coordinate with the Rosenberry Rooms brand. 

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