Campbell University Website
Role: Project management, UX/UI design
The Campbell brand was redesigned, leaving the website looking outdated. The CMS also needed to be updated to accommodate the University’s growing needs. Schools within the University did not share a consistent CMS.
Redesign the University website and bring all schools and units under one CMS to streamline development efforts and create a mobile-first, modular environment for flexibility.
With direct calls to action and well thought-out content strategy, the new homepage was intentionally created for our #1 target audience, prospective students.
We restructured the site and reorganized the header to reduce clutter and improve user experience.
Quick links and login information were moved to the new utility bar, which is consistent and accessible on all subdomains of campbell.edu.