Campbell University Website

Role: Project management, strategy, research, art direction

Managed university-wide, multisite web redesign/development project and coordinated the work of an external development firm, internal team members and internal stakeholders to deliver 20 new sites in 18 months.

 
 
 
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We restructured the site and reorganized the header helped to reduce clutter and improve user experience.

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Quick links and login information were moved to the new utility bar, which is consistent and accessible on all subdomains of campbell.edu.

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With direct calls to action and well thought-out content strategy, the new homepage was intentionally created for our #1 target audience, prospective students. 

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Browse the sites