Design

Recap: Internet Summit 2015

Pre-conference Workshop

UX Strategies: Lean & Mean

This was my first time attending the pre-conference workshops at the Internet Summit, and it was 100% worth it! The workshop I chose was called "UX Strategies: Lean & Mean."

This 4-hour workshop led us through a UX process for a hypothetical new library, and we worked together to complete the following statements:

  1. This site is for...

  2. Who need...

  3. Unlike...

  4. We are...

  5. We provide...

"This site is for..." helps identify the target customer. 

"Who needs a..." is to identify features of the library.

"Unlike..." helps to identify the competition. What are the target customer's alternative options? 

"We are a..." helps to define the business. 

"We provide..." helps to define the heart of the business. What are the emotional benefits? In the case of our library, the answers included "connection," "learning," "imagination" and "inspiration." These make great selling points and also help to define the brand.

At the end of the workshop, this is how we defined the library: "."

We also received a nifty certificate of completion.

The rest of the Internet Summit

Featured on Rustic Wedding Chic

Back in October, Faith Teasley (of Faith Teasley Photography) reached out and asked if I'd like to design some invitations and be part of a wedding photo shoot along with her and some other local vendors.

The theme was a cotton-inspired wedding, and I knew I wanted to create invitations with sweet words and a neutral color palette. I designed an elegant tree, and above the tree it read: "Join us as our new life together takes root."

It was such a fun project, and it just got even better: our collective work was featured on Rustic Wedding Chic!