Video

Back That Thing Up

If you knew me at all in my college days, there is a likelihood that you think of me every time you hear Juvenile's Back That Azz Up. It was my jam. So it naturally caught my attention when I heard the song– the clean version –playing in a commercial.

When I looked up, I had to laugh. A few women (including Kathryn Hahn of "Bad Moms" in the driver seat), presumably around my age (I am 100% the target market here) in a minivan doing WHAT? Dancing and backing that thing up. Literally. Backing that thing up to promote the van's parallel park assist feature.

And it wasn't just any minivan. It was a Chrysler minivan. Again, if you know me, I am a loyal Chrysler customer. (My dad retired from Chrysler headquarters after 40+ years of service.)

Last fall we finally bit the bullet and got a minivan. A Chrysler minivan. We got the Town & Country (no longer in production) instead of the Pacifica advertised here, but still. If they created personas for their target market, I would clearly be one of them. 

Well done, Chrysler. You hit the nail on the head with this one.

People and Business

One of my favorite past times is learning about business, branding, marketing and relationships. Someone recently suggested the book Start With Why by Simon Sinek, so I started following Simon on Facebook (as well as the Why Movement). I enjoy the inspirational things that I see in the feeds, and last week this video was posted. It's not exactly new, but it was new to me. I loved it so much, I wanted to share it here. 

 
 

I have already watched this video several times, and I am hooked on Simon and his message. I hope to read his book soon (after I finish a few others I have going). There are several other video talks out there, too, that I will probably be sharing in the future. I hope you enjoy it as much as I did!