Last week I attended the inaugural WPCampus event in Sarasota, Florida, a Wordpress conference with a focus on higher education. The conference was hosted by the University of Florida, and the campus was absolutely beautiful! Palm trees, hammocks...
The highlight of the conference, for me, was the session called "We Don’t Need No Education: Web Governance Through On-Demand Online Training," presented by Shelley Keith, director of digital communications at the University of Mary Washington in Fredericksburg, Virginia.
Through listening sessions and content audits, Shelley developed a great case for web governance:
- 77% said the web was influential in college search
97% said web was the most reliable resource for researching colleges
94% indicated a preference for the school website over the facebook page
Approximately 75% of new, off-campus traffic does not come through the homepage
Content not focused on audience, hindering readability and findability
Content difficult to find, IA problems
Content off-brand, painting an inconsistent and inaccurate picture
Content not written for the web
Her team then developed formal online training courses for their "site stewards."
Quizzes at the end of each lesson ensure that the person in training actually learned the material. (Only those with an 80% score can move on to the next lesson.)