Marketing

Recap: Internet Summit 2018

It’s that time of year again! The Internet Summit in Raleigh just wrapped up and, as always, was a great experience. Seth Godin returned as the keynote speaker, and the biggest takeaways this year seemed to be the rise of video and voice technology.

Keynote

Godin’s keynote was largely a Q&A session, much like he did last year. For those who attend the event each year I was hoping for something a bit different, but Godin is always a joy to listen to. A large part of his message is that successful marketing requires ignoring the masses and focusing on a very specific audience.

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My Favorite Sessions

My favorite sessions were those that addressed workflow. The first was about alternative agile frameworks, presented by Andrew Fryrear of Agile Sherpas. Andrew discussed the core practices of Kanban and how hybrid forms of agile, such as Scrumban, can be beneficial to marketing teams.

The other session I enjoyed was presented by Juan Parra of Accelo. Juan discussed automating workflows to scale effectively and get more of your day back to do more of the work you love.

Other Takeaways

Recap: Internet Summit 2017

The Internet Summit is in Raleigh every November and, with it being in my backyard, I have attend four out of the last five events. 

Here's what I learned at #ISUM17.

Please don't stop the music

One of my favorite things about the Internet Summit is the music. In the past I remember there being a dedicated DJ for each ballroom throughout the course of the summit. This year, however, I wondered if they had cut back on the DJs and music. I didn't notice a DJ presence in between sessions, and I hadn't seen my favorite local DJ from the previous summits, DJ K Stones. Turns out she was there after all. Just – more music, please. Thank you and that is all.

That time I saw Gary Vaynerchuk and didn't say hi

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When I heard that Gary Vaynerchuk was coming to the Internet Summit in 2013 as the keynote speaker, I went to our VP of Marketing right away and told him that I had to be there. Fortunately he agreed and signed us up to go. 

Gary gave a great keynote, and after his talk, he stood off to the side of the stage, talking and taking photos with attendees. I was tempted to walk over and say hello, but I chickened out. Instead, I tweeted at him and he responded.

Who the hell is Gary Vaynerchuk?

If you don't know who Gary Vaynerchuk is and you're into business, marketing, self-awareness, and a lot of cussing, you need to check him out right away. (His 2011 Inc 500 keynote, below, is a great place to start.) His energy, mindset and marketing prowess are second to none.

Check him out on YouTube, Twitter, Instagram.

Recap: Internet Summit 2015

Pre-conference Workshop

UX Strategies: Lean & Mean

This was my first time attending the pre-conference workshops at the Internet Summit, and it was 100% worth it! The workshop I chose was called "UX Strategies: Lean & Mean."

This 4-hour workshop led us through a UX process for a hypothetical new library, and we worked together to complete the following statements:

  1. This site is for...

  2. Who need...

  3. Unlike...

  4. We are...

  5. We provide...

"This site is for..." helps identify the target customer. 

"Who needs a..." is to identify features of the library.

"Unlike..." helps to identify the competition. What are the target customer's alternative options? 

"We are a..." helps to define the business. 

"We provide..." helps to define the heart of the business. What are the emotional benefits? In the case of our library, the answers included "connection," "learning," "imagination" and "inspiration." These make great selling points and also help to define the brand.

At the end of the workshop, this is how we defined the library: "."

We also received a nifty certificate of completion.

The rest of the Internet Summit

From General to Hawk-Eye: Expanding my skillset

After I left the Kmart account behind in Chicago I went back to Detroit, my husband and I moved to a new place, and – during an impromptu vacation in Florida – I received a call to interview with a local marketing communications firm. I landed the job and was assigned to the General Motors Product Training Library project as a graphic designer.

Not only was this a great team of people to work with, but there was an excellent structure in place of expectations, roles and responsibilities, and documentation to help learn processes and standards. Because of this, I always came to work knowing exactly what needed to be done and when.

I learned about the print production process and what to look for when signing off on proofs. I learned about building extra time into our schedules to account for unexpected edits in order to still meet project deadlines. I learned about AP Style guidelines for content and how a client's style guide can override AP Style.

One day I overheard senior team members discussing the need for a new proofreader. With everything I had learned – combined with my natural obsession with consistency – I felt I could do the job and wanted to challenge myself even further. I approached the Creative Director to see if he would give me a shot. He agreed to giving me a proposal to proofread and, once I was finished, he evaluated my work and said "I'm going to call you hawk-eye." My role expanded from that point forward.

I continued my graphic design duties while also proofreading nearly every project: brochures, publications, training guides, window clings, banners, proposals, letters, cover art, invitations and more. 

My husband and I were eventually ready for a big change: a cross-country move to Raleigh, North Carolina. I left the marketing firm, but didn't say good-bye. I remained a copy editor for three-and-a-half more years, working remotely on a freelance basis. I loved doing work that fed into my natural instincts and skills. But what I loved most was the opportunity to continue working with one of the best teams on the freaking planet. 

I loved working with Nikki! Her positive attitude, creativity and organization are second to none. Luckily, I had the pleasure of working with her as both a graphic designer and a copy editor. She met every deadline with ease, accuracy and efficiency. Her attention to detail is unparalleled!
— Angie S., Art Director

Promoting Eco-Friendly Products for Earth Day and Arbor Day

With Earth Day and Arbor Day just two days apart from one another, we planned a campaign around Rosenberry Rooms' collection of earth-friendly, organic products. This included organic furniture, bedding, mattresses, gifts and clothing. 

The items chosen to be featured in the email were selected to create a beautiful color palette, complementary to the Rosenberry Rooms brand, and each linked directly to its related category on the website.

 
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Complementary social media posts were created using the same copy and main image.

 
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My role in this campaign included copywriting, art direction, HTML email creation, and social media.