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Recap: Internet Summit 2018

It’s that time of year again! The Internet Summit in Raleigh just wrapped up and, as always, was a great experience. Seth Godin returned as the keynote speaker, and the biggest takeaways this year seemed to be the rise of video and voice technology.

Keynote

Godin’s keynote was largely a Q&A session, much like he did last year. For those who attend the event each year I was hoping for something a bit different, but Godin is always a joy to listen to. A large part of his message is that successful marketing requires ignoring the masses and focusing on a very specific audience.

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My Favorite Sessions

My favorite sessions were those that addressed workflow. The first was about alternative agile frameworks, presented by Andrew Fryrear of Agile Sherpas. Andrew discussed the core practices of Kanban and how hybrid forms of agile, such as Scrumban, can be beneficial to marketing teams.

The other session I enjoyed was presented by Juan Parra of Accelo. Juan discussed automating workflows to scale effectively and get more of your day back to do more of the work you love.

Other Takeaways

Recap: Internet Summit 2017

The Internet Summit is in Raleigh every November and, with it being in my backyard, I have attend four out of the last five events. 

Here's what I learned at #ISUM17.

Please don't stop the music

One of my favorite things about the Internet Summit is the music. In the past I remember there being a dedicated DJ for each ballroom throughout the course of the summit. This year, however, I wondered if they had cut back on the DJs and music. I didn't notice a DJ presence in between sessions, and I hadn't seen my favorite local DJ from the previous summits, DJ K Stones. Turns out she was there after all. Just – more music, please. Thank you and that is all.

From General to Hawk-Eye: Expanding my skillset

After I left the Kmart account behind in Chicago I went back to Detroit, my husband and I moved to a new place, and – during an impromptu vacation in Florida – I received a call to interview with a local marketing communications firm. I landed the job and was assigned to the General Motors Product Training Library project as a graphic designer.

Not only was this a great team of people to work with, but there was an excellent structure in place of expectations, roles and responsibilities, and documentation to help learn processes and standards. Because of this, I always came to work knowing exactly what needed to be done and when.

I learned about the print production process and what to look for when signing off on proofs. I learned about building extra time into our schedules to account for unexpected edits in order to still meet project deadlines. I learned about AP Style guidelines for content and how a client's style guide can override AP Style.

One day I overheard senior team members discussing the need for a new proofreader. With everything I had learned – combined with my natural obsession with consistency – I felt I could do the job and wanted to challenge myself even further. I approached the Creative Director to see if he would give me a shot. He agreed to giving me a proposal to proofread and, once I was finished, he evaluated my work and said "I'm going to call you hawk-eye." My role expanded from that point forward.

I continued my graphic design duties while also proofreading nearly every project: brochures, publications, training guides, window clings, banners, proposals, letters, cover art, invitations and more. 

My husband and I were eventually ready for a big change: a cross-country move to Raleigh, North Carolina. I left the marketing firm, but didn't say good-bye. I remained a copy editor for three-and-a-half more years, working remotely on a freelance basis. I loved doing work that fed into my natural instincts and skills. But what I loved most was the opportunity to continue working with one of the best teams on the freaking planet. 

I loved working with Nikki! Her positive attitude, creativity and organization are second to none. Luckily, I had the pleasure of working with her as both a graphic designer and a copy editor. She met every deadline with ease, accuracy and efficiency. Her attention to detail is unparalleled!
— Angie S., Art Director