Strategy

Recap: Internet Summit 2015

Pre-conference Workshop

UX Strategies: Lean & Mean

This was my first time attending the pre-conference workshops at the Internet Summit, and it was 100% worth it! The workshop I chose was called "UX Strategies: Lean & Mean."

This 4-hour workshop led us through a UX process for a hypothetical new library, and we worked together to complete the following statements:

  1. This site is for...

  2. Who need...

  3. Unlike...

  4. We are...

  5. We provide...

"This site is for..." helps identify the target customer. 

"Who needs a..." is to identify features of the library.

"Unlike..." helps to identify the competition. What are the target customer's alternative options? 

"We are a..." helps to define the business. 

"We provide..." helps to define the heart of the business. What are the emotional benefits? In the case of our library, the answers included "connection," "learning," "imagination" and "inspiration." These make great selling points and also help to define the brand.

At the end of the workshop, this is how we defined the library: "."

We also received a nifty certificate of completion.

The rest of the Internet Summit

Promoting Eco-Friendly Products for Earth Day and Arbor Day

With Earth Day and Arbor Day just two days apart from one another, we planned a campaign around Rosenberry Rooms' collection of earth-friendly, organic products. This included organic furniture, bedding, mattresses, gifts and clothing. 

The items chosen to be featured in the email were selected to create a beautiful color palette, complementary to the Rosenberry Rooms brand, and each linked directly to its related category on the website.

 
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Complementary social media posts were created using the same copy and main image.

 
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My role in this campaign included copywriting, art direction, HTML email creation, and social media.