Marketing

Recap: Internet Summit 2018

It’s that time of year again! The Internet Summit in Raleigh just wrapped up and, as always, was a great experience. Seth Godin returned as the keynote speaker, and the biggest takeaways this year seemed to be the rise of video and voice technology.

Keynote

Godin’s keynote was largely a Q&A session, much like he did last year. For those who attend the event each year I was hoping for something a bit different, but Godin is always a joy to listen to. A large part of his message is that successful marketing requires ignoring the masses and focusing on a very specific audience.

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My Favorite Sessions

My favorite sessions were those that addressed workflow. The first was about alternative agile frameworks, presented by Andrew Fryrear of Agile Sherpas. Andrea discussed the core practices of Kanban and how hybrid forms of agile, such as Scrumban, can be beneficial to marketing teams.

The other session I enjoyed was presented by Juan Parra of Accelo. Juan discussed automating workflows to scale effectively and get more of your day back by doing more of the work you love.

Other Takeaways

Back That Thing Up

If you knew me at all in my college days, there is a likelihood that you think of me every time you hear Juvenile's Back That Azz Up. It was my jam. So it naturally caught my attention when I heard the song– the clean version –playing in a commercial.

When I looked up, I had to laugh. A few women (including Kathryn Hahn of "Bad Moms" in the driver seat), presumably around my age (I am 100% the target market here) in a minivan doing WHAT? Dancing and backing that thing up. Literally. Backing that thing up to promote the van's parallel park assist feature.

And it wasn't just any minivan. It was a Chrysler minivan. Again, if you know me, I am a loyal Chrysler customer. (My dad retired from Chrysler headquarters after 40+ years of service.)

Last fall we finally bit the bullet and got a minivan. A Chrysler minivan. We got the Town & Country (no longer in production) instead of the Pacifica advertised here, but still. If they created personas for their target market, I would clearly be one of them. 

Well done, Chrysler. You hit the nail on the head with this one.

Recap: Internet Summit 2017

The Internet Summit is in Raleigh every November and, with it being in my backyard, I have attend four out of the last five events. 

Here's what I learned at #ISUM17.

Please don't stop the music

One of my favorite things about the Internet Summit is the music. In the past I remember there being a dedicated DJ for each ballroom throughout the course of the summit. This year, however, I wondered if they had cut back on the DJs and music. I didn't notice a DJ presence in between sessions, and I hadn't seen my favorite local DJ from the previous summits, DJ K Stones. Turns out she was there after all. Just – more music, please. Thank you and that is all.

Where's the Beef?

The very first commercial that I ever remember seeing was Wendy's "Where's the Beef?" (1984).  I was 4-years old at the time, and the commercial was a big hit. It separated Wendy's from the competition and introduced the world to a catchphrase that still, to this day, is used to emphasize lack of... anything.

Here's a throwback of the three elderly ladies evaluating their burger and actress Clara Peller exclaiming, "Where's the beef?!"

Big Day Tomorrow

Why it is that everyone has had that dream where you're back in school, you're late to class, it's exam day, and you haven't attended all semester?

I've also experienced nights like the one in this commercial by Vicks, either dreaming about or waking up thinking about work. I'm sure almost anyone can relate to this in some way or another, making this a humorous, relatable, effective ad.

That time I saw Gary Vaynerchuk and didn't say hi

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When I heard that Gary Vaynerchuk was coming to the Internet Summit in 2013 as the keynote speaker, I went to our VP of Marketing right away and told him that I had to be there. Fortunately he agreed and signed us up to go. 

Gary gave a great keynote, and after his talk, he stood off to the side of the stage, talking and taking photos with attendees. I was tempted to walk over and say hello, but I chickened out. Instead, I tweeted at him and he responded.

Who the hell is Gary Vaynerchuk?

If you don't know who Gary Vaynerchuk is and you're into business, marketing, self-awareness, and a lot of cussing, you need to check him out right away. (His 2011 Inc 500 keynote, below, is a great place to start.) His energy, mindset and marketing prowess are second to none.

Check him out on YouTube, Twitter, Instagram.