If you knew me at all in my college days, there is a likelihood that you think of me every time you hear Juvenile's Back That Azz Up. It was my jam. So it naturally caught my attention when I heard the song– the clean version –playing in a commercial.
When I looked up, I had to laugh. A few women (including Kathryn Hahn of "Bad Moms" in the driver seat), presumably around my age (I am 100% the target market here) in a minivan doing WHAT? Dancing and backing that thing up. Literally. Backing that thing up to promote the van's parallel park assist feature.
And it wasn't just any minivan. It was a Chrysler minivan. Again, if you know me, I am a loyal Chrysler customer. (My dad retired from Chrysler headquarters after 40+ years of service.)
Last fall we finally bit the bullet and got a minivan. A Chrysler minivan. We got the Town & Country (no longer in production) instead of the Pacifica advertised here, but still. If they created personas for their target market, I would clearly be one of them.
Well done, Chrysler. You hit the nail on the head with this one.