It’s that time of year again! The Internet Summit in Raleigh just wrapped up and, as always, was a great experience. Seth Godin returned as the keynote speaker, and the biggest takeaways this year seemed to be the rise of video and voice technology.
Godin’s keynote was largely a Q&A session, much like he did last year. For those who attend the event each year I was hoping for something a bit different, but Godin is always a joy to listen to. A large part of his message is that successful marketing requires ignoring the masses and focusing on a very specific audience.
My Favorite Sessions
My favorite sessions were those that addressed workflow. The first was about alternative agile frameworks, presented by Andrew Fryrear of Agile Sherpas. Andrea discussed the core practices of Kanban and how hybrid forms of agile, such as Scrumban, can be beneficial to marketing teams.