Recap: WPCampus 2016

Last week I attended the inaugural WPCampus event in Sarasota, Florida, a Wordpress conference with a focus on higher education. The conference was hosted by the University of Florida, and the campus was absolutely beautiful! Palm trees, hammocks... 

The highlight of the conference, for me, was the session called "We Don’t Need No Education: Web Governance Through On-Demand Online Training," presented by Shelley Keith, director of digital communications at the University of Mary Washington in Fredericksburg, Virginia.

Through listening sessions and content audits, Shelley developed a great case for web governance:

  • 77% said the web was influential in college search
  • 97% said web was the most reliable resource for researching colleges

  • 94% indicated a preference for the school website over the facebook page

  • Approximately 75% of new, off-campus traffic does not come through the homepage

  • Content not focused on audience, hindering readability and findability

  • Content difficult to find, IA problems

  • Content off-brand, painting an inconsistent and inaccurate picture

  • Content not written for the web

Her team then developed formal online training courses for their "site stewards." 

Quizzes at the end of each lesson ensure that the person in training actually learned the material. (Only those with an 80% score can move on to the next lesson.)

Shelley has made documentation available on a public Facebook group called Web Governance Through On-Demand Online Training and you can also check out her slides on LinkedIn