Nikki Zawol
Project Manager | Designer | Copy Editor

Blog

Three Stories, One Receipt

If you had to tell a story based on a receipt, what would you come up with?

Walmart is teasing a new campaign, and they are not making themselves or their stores the focus. Rather, they are putting the spotlight on four film directors and their creativity, challenging them to create short, one-minute films using just six items on a Walmart receipt. (The films will air this weekend during the Oscars.)

What an interesting idea! This has potential to create buzz and engagement, build anticipation, position Walmart as a store that is current, relevant and on-trend, and garner endorsements from four major film directors to boot. And what better way to connect with an audience during the biggest film event of the year than by partnering with prominent names in the industry?

Will this change my perception of Walmart? We'll see. To imagine associating Walmart with something as elegant as the Academy Awards seems a bit off, but maybe they'll change my mind (though my heart will always be with Target).

Walmart challenged Hollywood directors Antoine Fuqua, Marc Forster and filmmaking partners Seth Rogen & Evan Goldberg to each make a one-minute film based on the six items of a single Walmart receipt. Take a behind-the-scenes look to see how the filmmakers reacted when they heard the challenge – and what they decided to do once they accepted it.

Big Day Tomorrow

Why it is that everyone has had that dream where you're back in school, you're late to class, it's exam day, and you haven't attended all semester?

I've also experienced nights like the one in this commercial by Vicks, either dreaming about or waking up thinking about work. I'm sure almost anyone can relate to this in some way or another, making this a humorous, relatable, effective ad.

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Featured on Rustic Wedding Chic

Back in October, Faith Teasley (of Faith Teasley Photography) reached out and asked if I'd like to design some invitations and be part of a wedding photo shoot along with her and some other local vendors.

The theme was a cotton-inspired wedding, and I knew I wanted to create invitations with sweet words and a neutral color palette. I designed an elegant tree, and above the tree it read: "Join us as our new life together takes root."

It was such a fun project, and it just got even better: our collective work was featured on Rustic Wedding Chic!

People and Business

One of my favorite past times is learning about business, branding, marketing and relationships. Someone recently suggested the book Start With Why by Simon Sinek, so I started following Simon on Facebook (as well as the Why Movement). I enjoy the inspirational things that I see in the feeds, and last week this video was posted. It's not exactly new, but it was new to me. I loved it so much, I wanted to share it here. 

 
 

I have already watched this video several times, and I am hooked on Simon and his message. I hope to read his book soon (after I finish a few others I have going). There are several other video talks out there, too, that I will probably be sharing in the future. I hope you enjoy it as much as I did!