Recap: Internet Summit 2018

It’s that time of year again! The Internet Summit in Raleigh just wrapped up and, as always, was a great experience. Seth Godin returned as the keynote speaker, and the biggest takeaways this year seemed to be the rise of video and voice technology.

Keynote

Godin’s keynote was largely a Q&A session, much like he did last year. For those who attend the event each year I was hoping for something a bit different, but Godin is always a joy to listen to. A large part of his message is that successful marketing requires ignoring the masses and focusing on a very specific audience.

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My Favorite Sessions

My favorite sessions were those that addressed workflow. The first was about alternative agile frameworks, presented by Andrew Fryrear of Agile Sherpas. Andrew discussed the core practices of Kanban and how hybrid forms of agile, such as Scrumban, can be beneficial to marketing teams.

The other session I enjoyed was presented by Juan Parra of Accelo. Juan discussed automating workflows to scale effectively and get more of your day back to do more of the work you love.

Other Takeaways

Recap: Internet Summit 2017

The Internet Summit is in Raleigh every November and, with it being in my backyard, I have attend four out of the last five events. 

Here's what I learned at #ISUM17.

Please don't stop the music

One of my favorite things about the Internet Summit is the music. In the past I remember there being a dedicated DJ for each ballroom throughout the course of the summit. This year, however, I wondered if they had cut back on the DJs and music. I didn't notice a DJ presence in between sessions, and I hadn't seen my favorite local DJ from the previous summits, DJ K Stones. Turns out she was there after all. Just – more music, please. Thank you and that is all.

Where's the Beef?

The very first commercial that I ever remember seeing was Wendy's "Where's the Beef?" (1984).  I was 4-years old at the time, and the commercial was a big hit. It separated Wendy's from the competition and introduced the world to a catchphrase that still, to this day, is used to emphasize lack of... anything.

Here's a throwback of the three elderly ladies evaluating their burger and actress Clara Peller exclaiming, "Where's the beef?!"

What do you want to do before you die?

Yes, it's a jarring question. It goes straight for the jugular. And it leads to more meaningful relationships.

"What do you want to do before you die?" 

Inspired by this TED Talk from Kalina Silverman about meaningful conversation, I decided to ask this question of everyone in my department at the office. Some of their responses were: "Travel to Machu Picchu." "Write a novel." "Become financially independent so that I can invest in helping children." "Start a community center in my rural hometown."

As you can imagine, these responses lead to some interesting conversations that allowed me to gain a new perspective of my colleagues and a deeper understanding of the things that motivate them in their daily lives. 

So, what do YOU want to do before you die?

My Top 5 Strengths (According to Gallup)

Earlier this month, our department at work had the opportunity to take Gallup's CliftonStrengths assessment and attend a half-day workshop to dive deeper into our results.

My Top 5 CliftonStrengths

Here are my top five strengths according to Gallup.

1. Empathy

"People who are especially talented in the Empathy theme can sense the feelings of other people by imagining themselves in others’ lives or others’ situations."

2. Developer

"People who are especially talented in the Developer theme recognize and cultivate the potential in others. They spot the signs of each small improvement and derive satisfaction from these improvements."

3. Consistency

"People who are especially talented in the Consistency theme are keenly aware of the need to treat people the same. They try to treat everyone in the world with consistency by setting up clear rules and adhering to them."

4. Harmony

"People who are especially talented in the Harmony theme look for consensus. They don’t enjoy conflict; rather, they seek areas of agreement."

5. Adaptability

"People who are especially talented in the Adaptability theme prefer to 'go with the flow.'  They tend to be 'now' people who take things as they come and discover the future one day at a time."

Big Day Tomorrow

Why it is that everyone has had that dream where you're back in school, you're late to class, it's exam day, and you haven't attended all semester?

I've also experienced nights like the one in this commercial by Vicks, either dreaming about or waking up thinking about work. I'm sure almost anyone can relate to this in some way or another, making this a humorous, relatable, effective ad.