Recap: Internet Summit 2017

The Internet Summit is in Raleigh every November and, with it being in my backyard, I have attend four out of the last five events. 

Here's what I learned at #ISUM17.

My Top 5 Strengths (According to Gallup)

Earlier this month, our department at work had the opportunity to take Gallup's CliftonStrengths assessment and attend a half-day workshop to dive deeper into our results.

My Top 5 CliftonStrengths

Here are my top five strengths according to Gallup.

1. Empathy

"People who are especially talented in the Empathy theme can sense the feelings of other people by imagining themselves in others’ lives or others’ situations."

2. Developer

"People who are especially talented in the Developer theme recognize and cultivate the potential in others. They spot the signs of each small improvement and derive satisfaction from these improvements."

3. Consistency

"People who are especially talented in the Consistency theme are keenly aware of the need to treat people the same. They try to treat everyone in the world with consistency by setting up clear rules and adhering to them."

4. Harmony

"People who are especially talented in the Harmony theme look for consensus. They don’t enjoy conflict; rather, they seek areas of agreement."

5. Adaptability

"People who are especially talented in the Adaptability theme prefer to 'go with the flow.'  They tend to be 'now' people who take things as they come and discover the future one day at a time."

Big Day Tomorrow

Why it is that everyone has had that dream where you're back in school, you're late to class, it's exam day, and you haven't attended all semester?

I've also experienced nights like the one in this commercial by Vicks, either dreaming about or waking up thinking about work. I'm sure almost anyone can relate to this in some way or another, making this a humorous, relatable, effective ad.

Recap: WPCampus 2016

Last week I attended the inaugural WPCampus event in Sarasota, Florida, a Wordpress conference with a focus on higher education. The conference was hosted by the University of Florida, and the campus was absolutely beautiful! Palm trees, hammocks... 

The highlight of the conference, for me, was the session called "We Don’t Need No Education: Web Governance Through On-Demand Online Training," presented by Shelley Keith, director of digital communications at the University of Mary Washington in Fredericksburg, Virginia.

Through listening sessions and content audits, Shelley developed a great case for web governance:

  • 77% said the web was influential in college search
  • 97% said web was the most reliable resource for researching colleges

  • 94% indicated a preference for the school website over the facebook page

  • Approximately 75% of new, off-campus traffic does not come through the homepage

  • Content not focused on audience, hindering readability and findability

  • Content difficult to find, IA problems

  • Content off-brand, painting an inconsistent and inaccurate picture

  • Content not written for the web

Her team then developed formal online training courses for their "site stewards." 

Quizzes at the end of each lesson ensure that the person in training actually learned the material. (Only those with an 80% score can move on to the next lesson.)

Shelley has made documentation available on a public Facebook group called Web Governance Through On-Demand Online Training and you can also check out her slides on LinkedIn

That time I saw Gary Vaynerchuk and didn't say hi

When I heard that Gary Vaynerchuk was coming to the Internet Summit in 2013 as the keynote speaker, I went to our VP of Marketing right away and told him that I had to be there. Fortunately he agreed and signed us up to go. 

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Gary gave a great keynote, and after his talk, he stood off to the side of the stage, talking and taking photos with attendees. I was tempted to walk over and say hello, but I chickened out. Instead, I tweeted at him and he responded.

Who the hell is Gary Vaynerchuk?

If you don't know who Gary Vaynerchuk is and you're into business, marketing, self-awareness, and a lot of cussing, you need to check him out right away. (His 2011 Inc 500 keynote, below, is a great place to start.) His energy, mindset and marketing prowess are second to none.

Check him out on YouTube, Twitter, Instagram.

Girl Develop It: Intro to Git

This past Wednesday I attended a Girl Develop It meet-up in Durham for an intro to Git. Everything was done via the terminal, and it was not the most intuitive thing I've ever done. The workshop was only a couple hours long. It could have been a lot longer (perhaps even a series), but then again it was only meant to be an introduction. 

I can say that I know more about Git than before attending the meet-up; however, there is still a lot to learn. 

Presentation: http://girldevelopit.github.io/gdi-featured-git-github/#/